Marketing has long been a highly sought-after and competitive career. And the sector has exploded as a result of "recent" technologies (not least the internet...). These days, almost every organisation wants a Marketing Specialist (or a team of Marketing Specialists). And the ability to manage the complex world of modern web applications and platforms is a highly valued skill.

Marketing is an exciting and fast-paced field. Marketing could be the perfect industry for you if you're seeking for a job that allows you to use your creativity, strategic approach, decision making skills, communication skills, and analytical ability. There's bound to be something that suits your skillset among the many opportunities available.

So, if you're searching for a shift (or a fresh start) in a field that allows you to grow and succeed, Marketing is a great place to start. The field isn’t for everyone, but if you fit the bill, keeps reading for more reasons to pursue a marketing job.

Chance to connect with new people

Being a marketer entails engaging with new people on a regular basis, making it an ideal vocation for someone who enjoys interacting with others. Another component of marketing is communicating with your target audience and persuading them to purchase your clients' items. This implies that you must also comprehend and relate to customers.
You'll not only meet new people to market to, but you'll also meet fascinating clients (think along the lines of niche coffee stores, boutique clothing stores and even IT companies). As you will study in marketing management courses, you will need to understand and relate to your clients, thus meeting and getting to know them is an important part of the work. It is not a good role for someone who is timid or introverted, so make sure you are comfortable meeting new people before applying.

A dynamic industry

Marketing is a dynamic and active sector, as you will discover in your sales and marketing courses. Because the face of marketing is constantly evolving, you will not get stagnant in your career, but rather will be at the forefront of new and interesting developments.
Online marketing is quickly becoming the new frontier in marketing, and social media is influencing how marketers plan and execute campaigns. This fast-paced business will keep you on your toes because you'll need to stay on top of everything that's going on in the world of sales and technology. This also creates a fascinating and demanding workplace, which is ideal for someone who enjoys learning new things and confronting difficult situations.

You can use your creative skills

Marketing is one of the industries where your creativity is most valued and welcomed, as it requires a steady stream of fresh ideas and inventive ways of doing things. Not only will you have to come up with new and successful strategies, but you'll also have to think outside the box to stay ahead of the competition. You'll be able to come up with novel solutions and campaigns for your clients by using creative thinking.

With technical innovations such as mobile computers and applications, online advertising, search engine optimization, and RSS feeds appearing on a daily basis, the need to think "outside the box" is more than ever, and many marketing courses now include creative thinking as part of their curriculum. In marketing, having a creative mind is valued, and choosing this field will help you expand your creative brilliance tenfold.

Good opportunities for career progression

Marketing is an ever-expanding field. The options to sell more successfully are continually evolving as technology advances. So you may not only be involved in cutting-edge marketing strategies, but you could also use what you learn to advance your career.

There's nowhere to go but up with a variety of job options to select from, whether you want to work in product design, management, analytics, or something else.

Agencies and Clients are the two sides of the marketing industry. If you work for an agency that provides advertising and marketing services to other firms and you'll execute their marketing for them in an agency setting. On the client side, you'll be doing marketing campaigns in a company's marketing department, the public sector or a non-profit organization.

Marketing is vital to all industries and businesses 

There are few industries and firms that do not require marketing, therefore you will not have difficulty finding work as a marketer. Both private and public businesses utilise marketing, and the quality of their marketing can often determine whether their products and services succeed or fail.

This means you'll play an important role in the marketing of a wide range of firms and industries, and you'll never be short of work. Your portfolio will include a diverse range of clients, and you'll be challenged on a daily basis. The sales and marketing sector will never go out of style; instead, it will evolve to keep up with the times and stay ahead of the competition.

An Exciting and limitless career

From public relations, content and social media positions to event planning, analytics, and account management, the marketing business offers a diverse range of opportunities. But job titles aren't the only thing that differs. There will be something to fit you, no matter what your skills are (or how you wish to deliver a message).

There is never a dull day for a person in marketing. Every day of the week, you'll be tasked with developing marketing plans for new clients, implementing a variety of social media campaigns for a new product, proposing ideas to your managers, and thinking outside the box. However, you must enjoy interacting with people and be able to operate under pressure. It is not for everyone, but if you are creative and dynamic, it could be the perfect fit for you.

You’ll learn from your experiences

Marketers have the opportunity to achieve great success through their work. You'll not only be improving an organization's image, reputation, and sales, but you'll also be able to witness the effects. You can acquire a wide range of audience insights using tools like Google Analytics, and analysing and interpreting this data can tell you not only what you're doing wrong, but also what you're doing correctly.

You'll learn the capacity to be polite in your approach through a combination of commercial awareness and insights into different personality types – something that is incredibly helpful in every career, not to mention all aspects of life.

Remote working opportunities

Because everything is done online these days, marketing jobs can also be done remotely from anywhere. That implies that once you've gained some expertise and talents, you can opt to freelance or work as a contractor for firms all over the world, earning a good living in the process.

It’s not that this is the  most important component to consider when choosing a career, but it is an appealing aspect of going into the field. Even if you aren't ready to become freelance right away, many organisations allow marketing professionals to work from home, either full time or on specific days of the week, making these jobs more flexible.

Good earning boost

Because marketing specialists are in such high demand, they may expect to earn a lot of money. Not only do those who work in this profession have the opportunity to make a good living, but salaries are also on the rise compared to the previous year. They could increase even higher if you choose to advance in the industry.

The recent rise in the marketing industry has, predictably, translated into reasonable compensation expectations for many marketers. Top marketing executives, on the other hand, can earn six figures. Although pay will undoubtedly vary from city to city and speciality to specialism, you'll be joining a sector that is seeing a growth, which is never a bad thing if you're looking for a high-paying job!