This is the main profession in visual merchandising. Visual merchandisers are responsible for creating attractive and visually appealing displays in retail stores and other establishments. They work with the store layout, product placement, signage, lighting, and other elements to enhance the overall shopping experience

Display designers are skilled professionals who specialize in designing and creating eye-catching displays for visual merchandising. They have a strong understanding of aesthetics, color schemes, and product positioning to create visually stunning displays that engage customers and drive sales

Window dressers are responsible for creating captivating window displays in store windows to attract the attention of passersby. They use creative techniques, props, and lighting to showcase products and promotions. Display stylists focus on creating visually appealing arrangements of products within the store to encourage exploration and purchasing.

Store planners work with retailers to design the layout and flow of the store. They strategically arrange merchandise, fixtures, signage, and other components to maximize visibility and optimize the customer's journey through the store. Store planners consider factors such as foot traffic, product categories, and customer behavior in their designs.

Visual merchandising managers oversee the visual merchandising activities in a retail store or a larger organization. They develop and implement visual merchandising strategies, collaborate with other departments, manage budgets, and supervise a team of visual merchandisers

Prop and set designers design and create props, fixtures, and displays used in visual merchandising. They use creative techniques and materials to build props and sets that enhance product displays and overall store ambiance.