Digital Marketing

Digital marketing is one of the fastest growing fields with lucrative opportunities to build a career. Using media vehicles Digital Marketing professionals are responsible for promoting the products and brands of an organization. Digital marketing is one of the most significant pillars of marketing department of any organization as in the real time it can analyze and understand what kind of marketing is working and what changes are needed to be done.

Digital Marketing professionals design, build, and maintain the presence in the social media for reaching the target audience. They develop, plan, and execute digital marketing campaigns, sell the organizations products through online or mobile marketing. Also they measure and report performance of all campaigns. Other responsibilities may include coordinating with teams and utilizing strong analytical abilities for evaluating end-to-end customer experience. They make use of web analytics software for monitoring the performance of customers and make recommendations for improvement.

Route to Digital Marketing Profession

Significant Statistics

• As the field of digital marketing is constantly updating it is not advisable to acquire full-time courses from renowned institutes rather short-term courses available online like a Google Analytics, SEO, Social Media Management, etc., hold greater value
   

Pros

• A large number of audience can be impacted as the reach is vast
• A high-paying job

Cons

• Professionals face a tough competition
• Patience and hard work is required to convince people about the latest ideas