Digital Marketing
Digital marketing is one of the fastest growing fields with lucrative opportunities to build a career. Using media vehicles Digital Marketing professionals are responsible for promoting the products and brands of an organization. Digital marketing is one of the most significant pillars of marketing department of any organization as in the real time it can analyze and understand what kind of marketing is working and what changes are needed to be done.
Role Desciption
Digital Marketing professionals design, build, and maintain the presence in the social media for reaching the target audience. They develop, plan, and execute digital marketing campaigns, sell the organizations products through online or mobile marketing. Also they measure and report performance of all campaigns. Other responsibilities may include coordinating with teams and utilizing strong analytical abilities for evaluating end-to-end customer experience. They make use of web analytics software for monitoring the performance of customers and make recommendations for improvement.
Eligibility
Route to Digital Marketing Profession
| Route 1 | 10 + 2 in any Stream |
| Graduation in Any Discipline for 3-5 years | |
| Certificate/ Diploma Course in Digital Marketing | |
| Route 2 | 10 + 2 in any Stream |
| Graduation in Any Discipline for 3-5 years | |
| PG diploma in Digital Marketing | |
| Route 3 | 10 + 2 in any Stream |
| BA/ BBA/ B.Sc digital marketing |
Significant Statistics
- As the field of digital marketing is constantly updating it is not advisable to acquire full-time courses from renowned institutes rather short-term courses available online like a Google Analytics, SEO, Social Media Management, etc., hold greater value
Pros/Cons
Pros
- A large number of audience can be impacted as the reach is vast
- A high-paying job
Cons
- Professionals face a tough competition
- Patience and hard work is required to convince people about the latest ideas
Leading Professions
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Email Marketing
Sending commercial messages to a group of people via email is e-mail marketing. Through email marketing, professionals reach target audience and provide them the information about the company, products and services.
6.0LPA
Search Engine Optimization
These professionals are responsible for increasing the numbers of visitors to a website. They obtain a high-ranking position in the search result pages of a search engine like Yahoo, Bing, Google, etc.
4.0LPA
Social Media Marketing
Increasing the brand exposure and broadening customer reach through various social networking websites like; Facebook, Twitter, Instagram, etc is the role of Social Media Marketing professionals.
5.0LPA
Mobile Marketing
These professionals conduct marketing through mobile phones and constantly staying connected to consumers through their personal devices that they use.
6.0LPA
Affiliate Marketing
These professionals are responsible for conducting performance based marketing in which one or more affiliates are rewarded for each visitor or customer they bring.
4.0LPA
Content Marketing
These professionals are responsible for creating relevant and consistent content for attracting and retaining a particular group of audience. The content created is intended to change or enhance consumer behavior and it is one of the most strategic marketing approaches.
6.0LPA
Digital Marketing Manager
Digital marketing managers oversee the entire digital marketing strategy for a company or brand. They plan, execute, and manage online campaigns across various channels to achieve marketing goals
12.0LPA
Digital Analytics Manager
Digital analytics managers analyze and interpret data from various digital marketing channels to measure the effectiveness of campaigns and make data-driven decisions. They focus on tracking and analyzing website data to understand user behavior, optimize user experience, and drive conversions.
30.0LPA
CAREER VIDEOS
Career Path
Route 1
3 Steps
Skills
Recruitment Area
Government organizations ,
corporate sector ,
self employment ,
Private organizations ,
Information Technology ,
social media management .
Recruiters
Reliance ,
Tata ,
IITs ,
Infosys ,
Google ,
IBM ,
facebook ,
Accenture ,
Wipro ,
Airtel .
Explore Colleges
Exams & Tests
Interested? Take the next step for this career
Route 1
- 3 Steps
Skills Needed
Exams and Tests
Recruitment Area
Government organizations ,
corporate sector ,
self employment ,
Private organizations ,
Information Technology ,
social media management .
Recruiters
Reliance ,
Tata ,
IITs ,
Infosys ,
Google ,
IBM ,
facebook ,
Accenture ,
Wipro ,
Airtel .
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