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Luxury Brand Management

Luxury Brand Management is all about maintaining a perfect equilibrium between business and innovation for luxury brands and it requires some customer interaction. Considering the growing awareness, availability, and willingness of the people to spend on luxury items has led to a fast and increased demand for luxury goods. Professionals from luxury brand industry are fascinated about fashion and are conscious about keeping themselves updated with ongoing and upcoming fashion trends. Luxury Brand Management is a specialized area of management where the business management of luxury brands is taken care of. All it involves is aggressive strategy, management of multiple-brands, analyses of luxury brands consumption, considering markets and consumers trends, and deciding budget for brand building.

Role Desciption

The Luxury Brand Managers are responsible for designing and developing marketing strategies and campaigns for the promotion of luxury brands. Coordinating with different departments for smooth functioning, conducting market research, need to be updated with the current trends and styles. Also these professionals should be well informed about the prices and advertising strategies. Meeting suppliers and negotiating cost for various strategies is also their duty.

Eligibility

Route 1	10 + 2 in any stream (recommended Commerce)
	BBA/BMS/ Graduation in any stream
	MBA in Luxury Brand Management/ PG Diploma in Marketing and Brand Management
Route 2	10 + 2 in any stream (recommended Commerce)
	BBA Marketing
	MBA in Communication Management

Significant Statistics

Aspirant must have done internship or gained practical experience while on job
Mathematics is required to study BMS from Delhi University

Pros/Cons

Pros

Contacts and networking with high-end buyers and high-end retailers like celebrities
Travel opportunities
Strategic roles and opportunity to plan big budgets

Cons

Long working hours
Stressful work schedule
Need to be well informed about latest trends

Leading Professions

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Luxury Brand Manager

The responsibility for smooth functioning of all the departments of the luxury brands lies with Luxury Brand Managers. Also they take care of the research, production, manufacturing, and marketing of the products.

24.0LPA

Fashion Goods Product Manager

They are responsible for planning the product and its execution through various stages whether they are working with footwear, fashion accessories, clothing, and so on.

20.0LPA

Fashion Retail Manager

Display of apt products in the retail outlets as per the currents trends and the quantity and quality of products to be shelved in the retail stores is decided by these professionals.

10.0LPA

Fashion PR Specialist

To establish and maintain the excellent image of the brand is their KRA and for this they maintain strong networking with celebrities from modeling, acting and singing divas.

16.0LPA

Marketing

Designing and developing marketing strategies for the promotion of the brand to attract high-end consumers and taking final call on their budgeting is their responsibility of marketing professionals.

16.0LPA

Visual Merchandising Manager

These professionals make use of AutoCAD, Mockshop or Adobe Creative Suite, etc., for innovating design themes, and layouts for the showroom like in-store and window displays, and the pricing concepts.

10.0LPA

Market Research Analyst

Market research analysts study consumer trends, preferences, and behaviors within the luxury market. Their insights guide brand decisions and help identify growth opportunities

4.0LPA

Creative Director

Creative directors guide the visual and creative direction of the brand, from advertising campaigns to packaging design. They ensure that all creative elements resonate with the luxury consumer.

12.0LPA

Leading Professions

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CAREER VIDEOS

Career Path

LUXURY BRAND MANAGEMENT

3 Steps

Skills

Creativity

excellent communication skills

analytical abilities

team work

knowledge of updated trends in fashion industry

well equipped to allocate budget to various campaigns

Recruitment Area

Retail stores ,

luxury brand houses ,

advertising agencies ,

e-commerce sites .

Recruiters

Gucci ,

Hidesign ,

Da Milano ,

Sarwoski ,

Tanishq ,

Sabyasaci ,

Jimmy Choo ,

Zara ,

Rolex ,

Chanel ,

Prada .

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Exams & Tests

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