The responsibility for smooth functioning of all the departments of the luxury brands lies with Luxury Brand Managers. Also they take care of the research, production, manufacturing, and marketing of the products.
They are responsible for planning the product and its execution through various stages whether they are working with footwear, fashion accessories, clothing, and so on.
Display of apt products in the retail outlets as per the currents trends and the quantity and quality of products to be shelved in the retail stores is decided by these professionals.
To establish and maintain the excellent image of the brand is their KRA and for this they maintain strong networking with celebrities from modeling, acting and singing divas.
Designing and developing marketing strategies for the promotion of the brand to attract high-end consumers and taking final call on their budgeting is their responsibility of marketing professionals.
These professionals make use of AutoCAD, Mockshop or Adobe Creative Suite, etc., for innovating design themes, and layouts for the showroom like in-store and window displays, and the pricing concepts.
Market research analysts study consumer trends, preferences, and behaviors within the luxury market. Their insights guide brand decisions and help identify growth opportunities
Creative directors guide the visual and creative direction of the brand, from advertising campaigns to packaging design. They ensure that all creative elements resonate with the luxury consumer.
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