Career

Product Management

Product Management

 

The administration of a product to maximize the business value of the same is known as Product Management. Product managers are known for setting the vision of the product and utilizing various technologies and marketing strategies so that the experience of the user and profit of the business or product value can be enhanced. They basically focus on the healthy functioning of technology, designing and users.

 

Role Desciption

 

Product Managers are supposed to have a deep knowledge of consumer experience and ability to fill the gap products. Generating new ideas for the product and creating new products or strategies based on the research about the market and consumer is a part of their job. They determine a product’s pricing on the basis of the competition, and target audience. They work closely with management, engineering and marketing team. They design promotional plans and coordinate with public relation teams, executives and other members for launching various products and services.

 

Eligibility

 

  • 10 + 2 in any stream
  • Graduation in Any Discipline for 3-4 years
  • M.B.A in Marketing for 2 years/Certificate Course for 1 year in Product Management

 

Significant Statistics

 

  • To obtain admission in top MBA colleges, candidates have to qualify set competitive examinations
     

Pros/Cons

 

Pros

  • Great career options in various industries
  • Excellent remuneration

 

Cons

  • Accountable for bad performance of the products /services
  • Must have great influencing skills
  • New ideas are always needed

 

Leading Professions
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Business to Customer

These professionals are responsible for developing, managing and strengthening the product branding. Their focus is to enhance the user experience by analyzing the mindset of consumers and learning about their expectations and putting the same into their products or services.

24.0LPA

Business to Business

Their job duties include playing a technical role as they lead the design and develop a company's products and execute strategies while coordinating with other departments like Information Technology, Research and Development, Marketing and Sales.

20.0LPA

E-commerce Product Manager

E-commerce product managers focus on managing and optimizing online retail platforms, ensuring a seamless customer experience and maximizing sales and revenue

15.0LPA

Product Marketing Manager

Product marketing managers focus on taking a product to market successfully. They are responsible for developing marketing strategies, messaging, and positioning to promote products effectively.

15.0LPA

Business Analyst

Business analysts help define and document business requirements for a product. They bridge the gap between the business and technical teams, ensuring that the product meets business objectives.

10.0LPA

Product Design Manager

Product design managers oversee the design aspects of a product, ensuring that the user experience and interface design align with the product's goals.

12.0LPA

CAREER VIDEOS

Career Path

Product Management

3 Steps

Skills

critical thinking
management and administrative skills
research
apt judgment
decision making
problem solving skills
instructing ability
system analysis

Recruitment Area

Banking ,

Media Department ,

Advertising Agencies ,

Information Technology ,

electronics ,

Textile Industries ,

Fashion Industry ,

retail industry ,

Business consultancies ,

Marketing companies ,

Wholesale .

Recruiters

ICICI ,

Bajaj ,

HDFC ,

Tata ,

Reliance Industries ,

DLF Group ,

Infosys ,

Godrej ,

Wipro .

Explore Colleges

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Exams & Tests

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