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Event Management as a Profession
Admin Aug 31, 2022 12:30 PM
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Event management is the application and management process of a project by conceiving, planning, creating and organizing it. It involves everything from the venue to budget, planning, assessing, providing unconventional services, and coordinating, planning logistics, executing the plans, coordinating, and maintaining the vendor relationships. Therefore, event management understands the client's requirements/objectives, designs experience, and provides it in a structured way to the target audience. Hence, an Event Manager is a person who manages every aspect of an event and prepares a framework for an event working closely with clients to bring their vision to life smoothly.
How to become an Event Manager?
When it comes to the question – of how to become an event manager, the following are a few skills that you need to possess:
- Creative/Innovative
- Multitasking
- Client-oriented
- Organizational skills
- Teamwork
- Negotiation skills
- Being Flexible
- Public Relations
- Marketing/networking skills
- Great Communicator
- People management
- Future growth and opportunities
Event management as a career is growing exponentially. This is because it has more to do with creating experiences combining technology with innovative ideas. As technology is evolving, the world of event management has also changed. People are using drones, Live streaming events, and facial recognition (Scan guests to avoid potential threats, especially for VIP events).
As per the Event and Entertainment Management Association) the report, India's events and activations industry are expected to grow exponentially. In addition, the industry, which was at Rs 5,631 crore in 2016-17 overall, has been growing at a 16% CAGR. Not only this, it is even overtaking the Indian media and entertainment (M&E) industry is growing at 11-12%.
Changes in event management
Unlike earlier, event management has changed over the period. A wedding is no longer just a set of rituals planned by house members; it comprises many events where people are looking for grandeur wedding ceremonies, large-scale décor and performances from renowned artists for which they are hiring wedding planners. Similarly, birthdays have transformed into grand events with various activities, specialized themes and gifts, planning surprise events, and so on. Besides, corporates organize events as a marketing strategy that requires effective planning. Hence, when it comes to organizing an event, it is necessary to strategize and plan it effectively, paying attention to detail and keeping in mind the needs of the clients as it is one of the important ways to get a good reputation and goodwill.
Scope in Event Management
However, the event management industry is still new, and the event managers' need is to remain high in the coming time. The scope of the Event Management field is growing at a faster pace. Therefore, there is a need for experts as people are looking for professionals in this domain who are authentic, creative, come up with unique/modern themes to stand out, and provide interactive experiences. As an Event Manager, you can start your venture as a freelancer, work for an agency, or seek in-house employment at a company. Various designations in Event Management
When it comes to a career in Event Management, one can apply for various designations mentioned below:
- Consultant
- Entrepreneur (Independent business)
- Public relation officer
- Event Production head
- Brand Development
- Designing
- Event Manager
- Event Organizer
- Promotion & Marketing
- Corporate Event Planner
Career Path for Event Management
You might take several routes if you're interested in learning how to become an event manager. These paths include:
- You must pass the 12th standard in any stream from a recognized board.
- You must be a graduate of Event management courses.
- Pursue graduation in any discipline and then pursue a Master’s course in Event Management like a degree or Postgraduate diploma in event management.
Conclusion
Given the number of events occurring today, event planning as a career is gaining popularity. As long as humans exist, events will continue to take place. The event to be organized can be as small as a birthday party or as big as the Presidential Inauguration. Event planners are well trained in supervising all basic arrangements required to succeed an event, such as caterers, venues, decoration, transportation, themes, dress codes etc.
Event management is becoming more popular with globalization. Also, the opportunities have rapidly increased as occasions have become part of our lives. Individuals are looking for an external source to organize their events for various reasons, like lack of time, unique planning, etc. Hence, if you are creative, pay attention to detail, and have good supervisory and management skills, you will have a great career as an event manager.
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