Advertising
Advertising revolves around communicating information and concepts for anything or everything that need to be sold, made popular, and for which we seek attention from masses, specific industry, or community. With large number of new companies coming up across industries almost every day, offering best quality products and services is not just enough to engage a consumer. This is where the need arises for efficient Advertising professionals. Advertising and marketing go hand-in-hand and in fact, advertising is one of the significant means of marketing. Advertising usually acts as a bridge between a consumer and a product or service.
In the contemporary competitive world advertising offers enormous career prospects. The scope for an advertising career is vast as the industry caters to not only brands or services rather it covers everything from companies, celebrities, politics, religion, and what not.
Role Desciption
Advertising professionals prepare and design a blue print of an advertising campaign, and provide directions to the team members. Also Advertising professionals plan and develop policies and programs for advertising, grab additional interest of the consumer to enhance sales and profits. It is their responsibility to find out ways to boost sales through various advertising strategies. They develop an advertising campaign, to target potential customers and formulate media planning to reach maximum consumers. Also they engage a creative team to develop the ads and art work. Planning a strategy and garnering content for collateral materials like; flyers, banners, buntings, posters, competitive contests, coupons, or prizes is also a part of their job. They focus on advertising along with purchase incentives to increase sales. They also prepare budgets and submit estimates for campaign plan development, prepare and negotiate advertising and sales contracts.
Eligibility
Route to Advertising Profession
| Route 1 | 10 + 2 in any Stream |
| BBA in marketing/Graduation in Any Discipline for 3 to 4 years | |
| M.A or MBA in Marketing and Advertising for 2 years | |
| Route 2 | 10+2 in any stream |
| BBA in Marketing/ Graduation in any discipline | |
| Master in Communication Mangement |
Significant Statistics
- Most of the advertising courses are offered at postgraduate level.
- Many institutions offer a general course in mass communication where advertising is one subject along with public relations and journalism.
- Postgraduate diploma courses in advertising are offered at a limited number of institutions in India.
Pros/Cons
Pros
- Highly creative and well-informed industry
- Flexible work schedule
- Lot of potential for financial growth for creative minds and hard working professionals
Cons
- Comprehensive and tiring client interaction
- No fixed work hours as client’s comfort is always important
Leading Professions
View All
Corporate Advertising
Under this the professionals advertise an entire institution, company or organization instead of its products or services, to build the organization’s image.
6.0LPA
Advertising Agencies
These are creative agencies or ad agencies or a business that creates, plans, and handles advertising, or other promotional activities for its clients.
30.0LPA
Publication Houses
It publishes books, pamphlets, engravings, and promotional print articles like buntings, banners, and catalogues, menus, and so on for clients.
4.0LPA
Media Agency
The role of media firms is to advise or guide the companies, institutions, and organizations on how and where to advertise and ensure that marketing message appeals to consumers.
10.0LPA
Creative Director
Responsible for shaping the overall creative vision of advertising campaigns, Manages and guides creative teams including copywriters, art directors, and designers , Ensures the campaigns align with brand identity and effectively communicate messages to target audiences
11.0LPA
Copywriter
Creates compelling and persuasive written content for various advertising materials, Develops slogans, taglines, headlines, and ad copy that resonate with the target audience, Collaborates with art directors and designers to create cohesive campaigns
4.0LPA
Art Director
Oversees the visual elements of advertising campaigns, Leads the design process, including layout, graphics, and overall visual aesthetics, Ensures that the visual components effectively convey the intended message and align with the campaign's objectives
4.0LPA
Social Media Manager
Oversees a brand's presence on social media platforms. Creates and curates content, engages with the audience, and manages online communities. Also develops strategies to increase brand visibility, engagement, and customer interaction
4.0LPA
CAREER VIDEOS
Career Path
Route 1
3 Steps
Skills
Recruitment Area
Client Servicing ,
Creative Department ,
Media Department ,
Production ,
Television and Film ,
Photography ,
Market Research ,
Exhibition and Event Management ,
Promotion and Direct Marketing ,
Private Advertising Agencies ,
Advertising Department in Private or Public Sector ,
Print Media ,
Electronic media ,
digital media ,
Market Research Organizations ,
Freelancing .
Recruiters
Madison Communications ,
JWT ,
Ogilvy ,
TLG India ,
Mullen Lowe Lintas Group ,
McCann Erickson India ,
GroupM ,
DDB Mudra .
Explore Colleges
Exams & Tests
Interested? Take the next step for this career
Route 1
- 3 Steps
Skills Needed
Exams and Tests
Recruitment Area
Client Servicing ,
Creative Department ,
Media Department ,
Production ,
Television and Film ,
Photography ,
Market Research ,
Exhibition and Event Management ,
Promotion and Direct Marketing ,
Private Advertising Agencies ,
Advertising Department in Private or Public Sector ,
Print Media ,
Electronic media ,
digital media ,
Market Research Organizations ,
Freelancing .
Recruiters
Madison Communications ,
JWT ,
Ogilvy ,
TLG India ,
Mullen Lowe Lintas Group ,
McCann Erickson India ,
GroupM ,
DDB Mudra .
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