Under this the professionals advertise an entire institution, company or organization instead of its products or services, to build the organization’s image.

These are creative agencies or ad agencies or a business that creates, plans, and handles advertising, or other promotional activities for its clients.

It publishes books, pamphlets, engravings, and promotional print articles like buntings, banners, and catalogues, menus, and so on for clients.

The role of media firms is to advise or guide the companies, institutions, and organizations on how and where to advertise and ensure that marketing message appeals to consumers.

Responsible for shaping the overall creative vision of advertising campaigns, Manages and guides creative teams including copywriters, art directors, and designers , Ensures the campaigns align with brand identity and effectively communicate messages to target audiences

Creates compelling and persuasive written content for various advertising materials, Develops slogans, taglines, headlines, and ad copy that resonate with the target audience, Collaborates with art directors and designers to create cohesive campaigns

Oversees the visual elements of advertising campaigns, Leads the design process, including layout, graphics, and overall visual aesthetics, Ensures that the visual components effectively convey the intended message and align with the campaign's objectives

Oversees a brand's presence on social media platforms. Creates and curates content, engages with the audience, and manages online communities. Also develops strategies to increase brand visibility, engagement, and customer interaction

Collects and analyzes consumer data to gain insights into market trends and audience preferences, Provides data-driven recommendations to shape advertising strategies. Conducts competitive analysis and identifies opportunities for growth

Manages and maintains the brand's image, identity, and reputation, Develops brand strategies, guidelines, and positioning to differentiate the brand from competitors, Collaborates with various teams to ensure consistent brand messaging