Marketing

Marketing is one of the best and lucrative career opportunities across the globe and it is perfect for those who like strategizing and identifying patterns and trends. Marketing professionals can work in various roles and at various settings. They identify the potential markets, develop products, and formulate pricing and sales strategies for business growth.

Professionals in this field are responsible for identifying, developing and evaluating marketing strategy while formulating, directing and coordinating marketing activities. They are involved in deploying successful marketing campaigns and implementing own ideas. Producing valuable content for websites to attract various customers, building strategic relationships with stakeholders and consulting product development staff are significant aspects of their role. They also have the responsibility of allocating budget wisely, measuring and reporting performance of campaigns, negotiating contracts with the venders and distributors for managing product distribution.

• 10 + 2 with any Stream
• BBM (Bachelors in Business Management)/ BBA (Bachelors in Business Administration)/ B. Com (Hons.) – Marketing/ or any other discipline for 3 years
• MBA/ PGDM (Post Graduate Diploma in  Management) in Marketing for 2years

Significant Statistics

• Marketing courses are available as short-term certifications as well
   

Pros

• Can work in any industry 
• Great opportunity for those who can convince others and love to travel
• People with creative minds and problem-solving skills do well in this profession

Cons

• Work-life balance is affected as multiple responsibilities are given to professionals
• Initial salary can be low if educational qualifications are obtained from average institutes