Those who are into promoting brands and services through electronic media like Internet, mobile apps, messaging etc., work in the Digital Marketing field.

They are focused on conducting research to understand the market, consumer behavior, consumer needs and purchasing habits.

Promoting a particular product, brand or service before it is launched through various media platforms is what such professionals do.

These professionals are responsible for sustaining the business and achieving maximum profit through efficient marketing strategies that can be short-term and long-term keeping in mind the objectives of the company.

They are involved in creating a reputation of a brand in the marketplace. Brand positioning, costing, consumer satisfaction and knowledge of competitors are important factors that come under brand management.

They bridge the gap between the consumer and the organization. They create a favorable brand image by becoming a spokesperson of the company and promote new products through various press releases

Direct Marketers work towards marketing the products or services directly to consumers via phones, emails, purchase histories, etc.