Social Media Manager

Brands around the world rely on social media to reach their target audience. Social media has become an essential platform for marketing to reach and capture customers while learning about their needs, desires, and frustrations. There's an increasing need for social media managers. A social media manager is responsible for setting the content strategy and driving engagement on a company's social media platforms. To be successful in this profile, social media managers often need to possess a knack for storytelling, a critical eye for design, and an ability to analyze what does well with an audience and what doesn't. A Social media manager oversees campaigns and initiatives on a variety of social media platforms while creating interesting content, assessing usage statistics, cultivating client connections, and assisting with customer service. Organic (free material like posts, images, videos, blogs, and memes) and sponsored (advertising) methods are frequently combined in social media plans.  It is everywhere now across industries—corporations, brands, government officials, non-profits, celebrities, and more have accounts to communicate directly with followers—which means working as a social media manager can lead to a variety of fields. In larger firms, social media management, also known as social media coordination, can be a distinct function. The position may be coupled with other marketing and communications duties in small and medium-sized businesses. The phrase "social media account manager" is frequently used in agencies.

• Driving engagements and increasing followers Boost a company's profile on all active social platforms by increasing the number of followers and engagement (likes, comments, shares). You may be developing visual or written posts to achieve both. 
• Strategizing campaigns and content You'll be responsible for ideating (and sometimes executing) social campaigns that align with a company's marketing strategies. Generating ideas for timely and evergreen content or user-generated content
• Posting on social media platforms and monitoring You may be responsible for posting and monitoring all social platforms depending on the size of your team. In this case, you'll have to schedule posts and observe the followers' responses. You may also be responding to the comments and messages from the followers.
• Analyzing data You'll also be responsible for analyzing data to conclude how a company's posts and content perform. It may include social listening—monitoring what social media users say about a brand or the competitors.
• Sharing metrics with the key stakeholders Companies want to know the impact of your work, so you'll have to report your achievements or any problem that arise to your marketing teams and even the company's stakeholders. You'll have to see how you can develop creative content, strategize campaigns among other metrics, grow followers, increase engagement.

Rout to become a Social Media Manager

• 10 + 2 in any stream.
• Bachelor's Degree in Media and Communication, Business Management, Marketing, Journalism, Public relations advertising, and Digital Marketing can apply for the position of Social Media Manager.
• Master’s Degree in Media and Communication, Business Management, Marketing, Journalism, Public relations advertising, and Digital Marketing can apply for the position of Social Media Manager.

Significant Statistics

• To become a Social Media Manager, you need to learn Social Media Marketing
• It requires constant learning for being a successful social media manager.
• You'll have to learn the ins and outs of various social media platforms.
• SEO is also essential for social media platforms. Understanding how to perform keyword research and how to structure social media content can help you reach a relevant audience.
• It would help if you learned how to run PPC campaigns within the budget and design a social media marketing strategy to take advantage of social media platforms.
• There is a unique user base on each platform and different types of content used.
   

Pros

• You'll be compensated for using your preferred social media sites.
• Your work has the potential to be influential or become viral.
• You will receive immediate feedback regarding your performance.
• Your employer will always be aware of your whereabouts.
• The work may be quite imaginative.

Cons

• Errors can sometimes go viral.
• In order to maintain your performance, you must continually change.
• Emergencies or major news might add a lot of work to your plate.
• As with any profession, there can be significant differences between different industries.